Twinroll Unveils “Pouch Embassy” Store in Helsinki, Showcasing Stockholm White Brand


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Twinroll, a leading player in the nicotine pouch industry, is thrilled to announce the opening of its retail space, “Pouch Embassy,” located at Keskuskatu 4 in Helsinki. This flagship store will feature Twinroll’s own brand, Stockholm White, alongside with Valö, and is set to open its doors in July 2023.

The decision to establish “Pouch Embassy” reflects Twinroll’s commitment to providing a unique and immersive experience for customers, allowing them to explore and enjoy the diverse offerings of the Stockholm White brand.

CEO Jonas Lindkvist expressed his excitement about this new venture, stating, “Pouch Embassy is not just a store; it’s a destination where nicotine pouch enthusiasts can discover and indulge in the world of Stockholm White. We are thrilled to bring our brand to the heart of Helsinki and share the innovation and quality that define Stockholm White.”

Scheduled to open in July 2023, “Pouch Embassy” will serve as a hub for showcasing Twinroll’s dedication to crafting premium nicotine pouch experiences. The store will offer customers the opportunity to engage with the brand, explore its various flavors, and gain insights into the craftsmanship behind Stockholm White.

The strategic location at Keskuskatu 4 positions Pouch Embassy as a prominent destination for both locals and visitors to experience the excellence of Stockholm White firsthand. The store’s opening aligns with Twinroll’s broader mission of creating engaging touchpoints for consumers and building a community around its brands.

For more information about “Pouch Embassy” and the Stockholm White brand, please visit or

About Twinroll:

Twinroll is a leading full-service and contract private label Nicotine Pouches supplier based in Sweden. The company specializes in designing, producing, and distributing private label Nicotine Pouches worldwide.

For media inquiries, please contact:

Jonas Lindkvist,, +46703364040

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